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Lynda - Running a Design Business - Creative Briefs [AhLaN]
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2021-2-17 00:19
2024-12-17 17:56
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345.93 MB
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Lynda
-
Running
a
Design
Business
-
Creative
Briefs
AhLaN
文件列表
4 - 3. Clients and Creative Briefs/15 - Solution - Leading a briefing session~.mp4
36.07MB
0 - Introduction/01 - Welcome~.mp4
13.7MB
0 - Introduction/02 - Resource files~.mp4
2.95MB
1 - 1. Understanding Creative Briefs/03 - What is a creative brief~.mp4
9.25MB
1 - 1. Understanding Creative Briefs/04 - Creative briefs as strategic tools~.mp4
12.96MB
1 - 1. Understanding Creative Briefs/05 - Client control and designer freedom~.mp4
7.19MB
1 - 1. Understanding Creative Briefs/06 - Who should write a creative brief~.mp4
7.32MB
2 - 2. Components of a Creative Brief/07 - Ten things to include in a creative brief - Part one~.mp4
13.83MB
2 - 2. Components of a Creative Brief/08 - Ten things to include in a creative brief - Part two~.mp4
18.5MB
2 - 2. Components of a Creative Brief/09 - Creative brief development process - Part one~.mp4
11.63MB
2 - 2. Components of a Creative Brief/10 - Creative brief development process - Part two~.mp4
12.96MB
2 - 2. Components of a Creative Brief/11 - Review of sample creative briefs~.mp4
11.76MB
4 - 3. Clients and Creative Briefs/12 - Working with clients on creative briefs~.mp4
14.19MB
4 - 3. Clients and Creative Briefs/13 - Getting great client input~.mp4
13.47MB
4 - 3. Clients and Creative Briefs/14 - Challenge - Leading a briefing session~.mp4
12.17MB
4 - 3. Clients and Creative Briefs/16 - Challenge - Writing up your findings~.mp4
11.2MB
4 - 3. Clients and Creative Briefs/17 - Solution - Writing up your findings~.mp4
4.1MB
4 - 4. Writing a Creative Brief/18 - General writing tips~.mp4
9.9MB
4 - 4. Writing a Creative Brief/19 - Aligning creative and business goals - Part one~.mp4
16.53MB
4 - 4. Writing a Creative Brief/20 - Aligning creative and business goals - Part two~.mp4
11.67MB
5 - 5. Common Problems with Creative Briefs/21 - Making briefs more readable~.mp4
13.83MB
5 - 5. Common Problems with Creative Briefs/22 - Being inspiring~.mp4
7.97MB
5 - 5. Common Problems with Creative Briefs/23 - Handling writer's block (performance anxiety)~.mp4
8.11MB
6 - 6. Using Creative Briefs/24 - Designing based on a creative brief~.mp4
13.99MB
6 - 6. Using Creative Briefs/25 - Managing to a creative brief~.mp4
8.34MB
6 - 6. Using Creative Briefs/26 - Working without a creative brief~.mp4
10.79MB
7 - 7. Evaluating Creative Briefs/27 - Evaluating design based on a creative brief~.mp4
12.35MB
7 - 7. Evaluating Creative Briefs/28 - Measuring a creative brief's effectiveness~.mp4
8.21MB
8 - Conclusion/29 - Next steps~.mp4
10.99MB
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