TutPig com Udemy - Account-Based Marketing 101 - Updated For 2023

1. ~Get Your Files Here !/1 - Introduction to AccountBased Marketing ABM/1 - Overview of ABM and its benefits.mp490.29MB
2. ~Get Your Files Here !/1 - Introduction to AccountBased Marketing ABM/2 - Identifying Target Accounts.mp481.61MB
3. ~Get Your Files Here !/1 - Introduction to AccountBased Marketing ABM/3 - Crafting a Tailored ABM Plan.mp464.21MB
4. ~Get Your Files Here !/2 - Identifying Target Accounts/4 - Setting ABM Goals and Objectives.mp450.2MB
5. ~Get Your Files Here !/2 - Identifying Target Accounts/5 - Defining the Ideal Customer Profile ICP.mp442.88MB
6. ~Get Your Files Here !/2 - Identifying Target Accounts/6 - Selecting target accounts using criteria such as industry size or location.mp445.58MB
7. ~Get Your Files Here !/2 - Identifying Target Accounts/7 - Developing a comprehensive understanding of target accounts and decision makers.mp444.27MB
8. ~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/10 - Planning and executing events to reach target accounts.mp440.66MB
9. ~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/11 - Aligning sales and marketing efforts to maximize impact.mp436.28MB
10. ~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/8 - Creating a Content Strategy for each target account.mp439.58MB
11. ~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/9 - Building a multichannel approach to engage decision makers.mp441.33MB
12. ~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/12 - Defining and tracking key metrics for ABM Success.mp434.67MB
13. ~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/13 - Analyzing and interpreting ABM data to inform future initiatives.mp468.26MB
14. ~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/14 - Continuously testing and refining ABM tactics to improve performance.mp437.72MB
15. ~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/15 - Best practices for scaling ABM across your organization.mp433.8MB
16. ~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/16 - Using technology and tools to automate and scale ABM efforts.mp443.58MB
17. ~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/17 - Integrating ABM with other marketing initiatives.mp438.99MB
18. ~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/18 - Creating a culture of ABM within an organization.mp457.47MB
19. ~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/19 - Strategies for aligning sales and marketing teams for ABM success.mp436.98MB
20. ~Get Your Files Here !/6 - Managing ABM Programs/20 - Scaling ABM programs.mp445.51MB
21. ~Get Your Files Here !/6 - Managing ABM Programs/21 - Optimizing and refining ABM strategies.mp452.94MB
22. ~Get Your Files Here !/6 - Managing ABM Programs/22 - Managing relationships with target accounts to achieve goals and objectives.mp484.35MB
23. ~Get Your Files Here !/7 - Integrating ABM with Sales and Marketing Technology/23 - Selecting and using ABM tools.mp459.42MB
24. ~Get Your Files Here !/7 - Integrating ABM with Sales and Marketing Technology/24 - Integrating ABM with CRM and marketing automation platforms.mp491.66MB
25. ~Get Your Files Here !/7 - Integrating ABM with Sales and Marketing Technology/25 - Measuring and reporting on ABM ROI against established goals and objectives.mp459.94MB
26. ~Get Your Files Here !/8 - Common Pitfalls Best Practices and Case Studies/26 - Common Pitfalls to Avoid when Implementing ABM.mp456.54MB
27. ~Get Your Files Here !/8 - Common Pitfalls Best Practices and Case Studies/27 - Learning from successful ABM campaigns.mp447.93MB
28. ~Get Your Files Here !/8 - Common Pitfalls Best Practices and Case Studies/28 - ABM Best Practices.mp456.28MB
29. ~Get Your Files Here !/9 - Key Trends Next Steps Conclusion/29 - Key Trends.mp460.89MB
30. ~Get Your Files Here !/9 - Key Trends Next Steps Conclusion/30 - Steps for implementing ABM in your organization.mp448.25MB
31. ~Get Your Files Here !/9 - Key Trends Next Steps Conclusion/31 - Course Conclusion.mp419.58MB